Consumers with stretched wallets are seeking value and price. And even though the consumer interest in Black Friday doesnt seem to be fading, retailers are rethinking their strategies. On average, women regret purchases of about $287.24, while for men, the amount is a staggering $1,589.16. Shoppers started seeking deals in October, and many were done with their shopping before December rolled around. He's built a network around his hit YouTube series, "The Cave," landed deals and produced records for some of the biggest artists in music, and still found time to release his first album, "Louie. Black Friday can bring to mind hoards of American bargain-hunters breaking through the front doors of stores across the country. For Black Friday, the group expected larger discounts on electronics to reach 27%, computers at 18% and televisions at 13%. The trend has been accelerating over the years. The biggest discounts were offered on computers (25%), electronics (22%), appliances (16%), toys (16%), TVs (15%), clothes (15%), and sporting goods (14%). The figure makes Black Friday (for now at least) the second-largest online spending day in US history (after 2019s Cyber Monday). The preference for online shipping was amplified in 2020 and it became the dominant mode of shopping that season. An estimated 43.5% of us have purchased something on sale that they later regretted.The amount we spent for each item averaged $431, totaling a whopping $46 billion in regretful discounted purchases over the past year. For millions of people, Black Friday is the time to do some serious Christmas shopping even before the last of the Thanksgiving leftovers are gone! Black Friday online sales statistics point to a 12.6% decrease from nearly 100.7 million in 2020. Its analytics will include anonymized data from some of its customers: it says it is used by some 85% of the biggest online retailers in the U.S. Footwear increased by 6% in the number of orders and 8% in average order value. Schreiner said, Supply chain challenges and overall inflation have put pressure on retailers to constrain discounts to maintain profit margins. Discounts across all categories for Thanksgiving are down less this year than they were last year. Not only were cart totals higher: up 13.9% from 2020 (a result of larger purchases and higher prices), discounts were weaker: for example, electronics were -12% vs -27% in 2020 and there were more out-of-stock messages than ever before +258% compared to Nov. GenerationOnce again, millennials are more likely to purchase an item on sale that they wouldnt have purchased otherwise, but they spent less per item. Those planning to spend the least are earning less than $20K and plan to spend $447.86. Thats against a backdrop of physical retailers getting increasingly aggressive in capturing back their audience. Check out these numbers to see just how big of a sales day Black Friday is. Below, we've compiled the best Black Friday deals from online mattress brands. It also marked Black Fridays first-ever year-over-year decline. Thus, first-time buyers make up for a big portion of Black Friday shoppers. While most retailers remained closed on Thanksgiving Day as they did in 2020, there were some unique outcomes of the 2021 Cyber Week, resulting from supply chain issues and inflation. Which were the top-selling items in 2021? The market research firm . International shipping was also in high demand, with 15% of all orders requiring cross-border delivery. The average spent per sale item on technology and electronics was $285, on clothing and accessories was $87 and on household items was $244. Do Black Friday shoppers favor the convenience of mobile shopping? How Many Americans Live Paycheck to Paycheck? From 2017 to 2021, the holiday season amounted to about 19% of annual sales for many retailers, according to the NRF. Mobile Transactions Account for 66 Percent of Global Black Friday Sales. Millennials spent an average of $499, baby boomers spent $677 and Gen X spent $716 per item. Black Friday saw BNPL orders shoot up 78%, and they are up 81% by sales figures, compared to the same day a week ago. BNPL revenue is up 422% in November. Can You? Overall, 70 out of 75 studied retailers (93.3%) offered Black Friday deals on their websites, most of them in the fashion, home, and health and beauty categories. How Many People Make Over 100k in a Year? Their generation is also leading on the digital front, making 44.4% of their Black Friday 2021 shopping online. Our information is based on independent research and may differ from what you see from a financial institution or service provider. On the whole, US retailers saw 179.8 million unique customers during the five-day Cyber Weekend a period beginning on Thanksgiving Day and ending on Cyber Monday. The increase doesnt necessarily mean that people bought more items. Across the board, 58% of adults say they could be enticed to make a purchase this Black Friday but only if the price is right.On average, itll take an average discount of 58% to coax Americans out to shop on Black Friday 2021. Also, theres some potential for some attractive offers across Apples catalog, including the iPhones 13 and the latest MacBooks. Adobepredicts Cyber Monday 2020 will see spendingof between$10.8 billion and $12.7 billion. To get the overall ranking, Finder used a combination of the term Black Friday, in conjunction with ancillary searches that included either year (i.e. Millennials spent an average of $236 per sale item they regretted, followed by baby boomers at $413 and Gen X at $585. Sporting good prices were 8.4% down, compared to 18% discounts on Black Friday 2020. However, order values were 9% higher. There was a slight decline in online site traffic across most verticals compared to last year, with the exception of Footwear and Jewelry. How much does the average American spend on Black Friday? Other categories with high holiday season sales increases included books (+671%), video games (+648%), appliances (+617%), and personal care products (+553%). Roughly 87% of Gen Y says theyll buy something on Black Friday or Cyber Monday, versus 79% of Gen X and only 55% of boomers who say the same. Record producer Kenny Beats takes us on a journey from Berklee College of Music to blowing up the electronic dance music scene to reemerging as a sought-after hit maker and content creator, all while building one of the most interactive, music-obsessed communities on the internet. Meanwhile, affected by the aforementioned shortage, Technology saw a 23% decrease in orders and 4% in average order values. GenderMen (58%) are more likely than women (48%) to regret a shopping purchase. Household incomeGenerally, households with lower incomes are less likely to purchase sale items they regret. U.S. retailers generated over $9 billion in online Black Friday sales from 2013 to 2019, with growth percentages increasing year-over-year. People look for convenient and safe ways to shop nowadays. GenerationMillennials lead the generations in purchasing sale items they later regret. Black Friday deals and sales are live now for Black Friday 2020. Toys were the most bought items on Black Friday 2021. We all love deals. The holiday shopping season is an important period to track for a couple of reasons. The spend which totaled 9.2 billion in local currency was the highest ever recorded on Black Friday. At the other end of the spectrum is the Silent Generation, who is not only the generation least likely to participate in Black Friday shopping at 72%, but the lowest-spending at an average of $403.62. The number includes 88 million Americans who shopped online and 66.5 million who shopped in retail stores. November total retail sales have grown by $94.39 billion compared to a decade ago to $453.5 billion in November 2017 from $341.1 billion in November 2007. I am a retail pundit, business strategist, speaker and professor. Consumers see this weekend as a cultural experience and family tradition that will continue for years to come. Black Friday is a long "day." Women are slightly more likely than men to partake in the shopping event, with 29% of women saying they plan to make a purchase compared to 27% of men. Amazon was the top Black Friday retailer for the second year in a row, capturing 17.7% of Black Friday dollars, growing its lead over Walmart, whose share declined slightly. Adobe Sees Black Friday Sales Reaching Up to $9.2 Billion (9:30 p.m.) Black Friday spending is expected to reach between $8.8 billion and $9.2 billion, according to the latest tally from the Adobe . Founded in 2019, MoneyTransfers.com is designed to transform the way consumers discover the best deals when sending money across the world. Shopifys merchants registered $2.9 billion in sales worldwide on Black Friday, increasing 21% from 2020. Three in four millennials (76.0%), 65.7% of Gen X and 57.5% of baby boomers have made such purchases. This number was 1.3% down from $9.03 billion the year before. Our pre-Christmas spending question was phrased slightly differently from prior years to calculated how much respondents spent in various categories. Although foot traffic bounced back in 2021, the digital shopping adoption accelerated further. Computer prices were down by 13.6% on Black Friday 2021, compared to 29% the previous year. The show takes listeners inside the business end of the sports world, and explains what it means to fans and their pocketbooks. In fact, Americans plan to spend $59.57 billion on Black Friday and Cyber Monday purchases this year alone. Black Friday sales trends change every year. In 2022, holiday retail sales in the United States were forecast to reach about 942.6 billion U.S. dollars. Shoppers bought Apple products, espresso machines and gaming consoles, as well as toys from Funko, Hatchimals and Squishmallows. 18 (and Counting) Best Spring Black Friday Deals to Shop 2023, Best Spring Break Travel Deals (Up to 60% Off) to Help You Save on Your Next Vacation, Best Spring Cleaning Vacuum Deals to Shop. Despite the mere 6% difference between the genders, men are expected to spend nearly double that of women, budgeting an average $626.44 compared with $342.50 for women. On that note, there were considerably fewer discounts in 2021, and they were lower than in previous years a trend we might see continue in 2022. Meanwhile, just 24% of those ages 25 to 34 and 65 and older say the same. (That is the reason why Amazons recent earnings, where it provided reduced sales guidance and warned of lower-than-expected holiday spending, sent its stock tumbling nearly 20%.). CNBC's Melissa Repko contributed to this report. Black Friday discounts in 2021 averaged 24%. Mobile shopping had struggled to grow for many years, as consumers found the experience lacking compared to desktop, said Vivek Pandya, lead analyst, Adobe Digital Insights, in a statement. Demand for Wedges surged by 12,259% in 2021. Millennials will also spend the least amount of money on beauty and makeup at $1.8 billion roughly $1.4 billion less than Gen X plans to spend. Generation Z will be hunting for bargains this holiday season, with three-quarters (75%) of those surveyed saying they plan to shop the Black Friday sales. As for the entire Cyber Weekend, the number of online shoppers stood at 127.8 million down by 12.1% from 145.4 million in 2020. Total retail sales last November was $416.1 billion, thats a 5.0% increase from November 2015 ($396.2 billion). Some 87% of men say they plan to shop over Black Friday and Cyber Monday, versus 85% of women. When comparing offers or services, verify relevant information with the institution or provider's site. Please don't interpret the order in which products appear on our Site as any endorsement or recommendation from us. Black Friday sales stats show that the number of orders placed was lower across the board compared to Black Friday 2020. We may receive payment from our affiliates for featured placement of their products or services. Salesforce also said that 78% of sales traffic came from mobile devices. However, the big sales involve prices being slashed on everything from home furnishings to apparel. Almost three-quarters (73%) of men say they think that Black Friday is a great chance to score a deal, compared to 67% of women. For some context, in 2019, Adobe tracked $7.4 billion in online sales, and yesterday it said that shoppers spent $5.1 billion on Thanksgiving, with more than $3 billion spent online each day in the week leading up to Thursday. According to data from Adobe Analytics, November 2021 out-of-stock messages were up 227% compared to January 2020 and 261% compared to November 2019. Interestingly, a recent survey found that 42% of shoppers end up regretting their Black Friday purchases planned or unplanned. As mentioned above, the inflation is a factor to consider when speaking of consumers spending. A Division of NBCUniversal. In 2021, the average Black Friday spending came in at $430. Experts note that the discounts in 2021 were below industry projections and between 2% and 4% lower than the averages in the previous few years. The categories with the biggest order value increases included home goods (24%), sporting goods (14%), apparel (13%), and jewelry (13%). The final tallies show online shoppers shelled out 1.4 percent less this year or $10.7 billion on Cyber Monday, while spending during Cyber Week spanning from Thanksgiving through Nov . According to a Sensormatic Solutions analysis of the six weeks spanning November 21, 2021, through January 1, 2022, foot traffic in the US increased 18.9% over the prior year. How much money does Black Friday generate? Amazon Black Friday statistics also show White Americans were responsible for 18.4% of the Black Friday revenue, whereas Black Americans ranked second at 17.4% up from 10.3% in 2020. When you buy through links on our site, By signing up, you agree to BlackFriday.com. Some retailers put their items up for sale on the morning of Thanksgiving, or email online specials to consumers days or weeks before the actual event. We here at SpendMeNot gathered the latest Black Friday sales statistics. We assume the 1,800 participants in our survey represent the US population of 254.7 million Americans who are at least 18 years old according to the July 2019 US Census Bureau estimate. Don't Miss Out on the Best Sales of the Year! 11. After months of lockdowns and pandemic-related fears, Brits were eager to treat themselves and others during the 2021 holiday shopping season. Be that as it may, sales may not be totally sustained or even in the coming days. In either case, smartphones continue to be a major driver of how sales get made. With a low 2% difference between the genders, men are expected to spend only $111.61 more than women, budgeting an average $744.88 for men compared with $633.27 for women. Its easy to assume that the older generations are more likely to shop in-store than online because they arent digital natives. Projected total retail sales for November this year is estimated to be $435.3 billion, according to finder.com. Americans are expected to spend about $61 billion over the Black Friday and Cyber Monday weekend or 13.09% of Novembers total forecast sales. finder.com is an independent comparison platform and information service that aims to provide you with the tools you need to make better decisions. (National Retail Federation) A survey of Black Friday trends found that 69% used the deals to buy something for themselves (up 13% year-over-year), while 60% bought gifts for their family members. Isnt it? We calculated these figures from a survey of 2,089 American adults commissioned by finder.com and conducted by global research provider Pureprofile in November 2018. Later, the bills wont then seem like such a downer! Many have opted to stay away from crowded places due to the pandemic, and it has also been a critical year for retailers because of the drag that the pandemic has had on the wider economy. Generation Z is the generation that rues their previous Black Friday sales pick-ups the most, with 67% having bought something on sale that they later regretted. This was a 2% increase over 2020. 28 Millionaire Statistics: What Percentage of Americans Are Millionaires? Small appliances and home goods, including holiday decorations, were also sought-after items during the shopping event. 66.5 million Americans shopped in stores on Black Friday 2021. If youre just a mere shopper, you now know when the best deals are. Online sales for Black Friday are expected to top $9 billion, a record for the industry, Adobe said. This is a record figure for the day, and up 2.3% on sales figures a year ago, and slightly higher than Adobe had estimated leading up to the day. But the sales will likely kick off around two weeks before the actual event, which is November 11. Those earning $120K and over plan to spend the most on average at $869.52. Having a profitable Black Friday is essential for many retailers, especially toy and game stores. The Adobe Index showed appliances, electronics, housekeeping supplies and home & garden having the highest out-of-stock levels. An additional 5% say the products they want arent discounted, while 4% say they have never heard of Black Friday. New York, NY, 10016. Overall, last years Cyber Weekend saw 104.9 million in-store shoppers up by 13.6% from 92.3 million in 2020. When they do, they tend to spend less per item compared with those at higher incomes. Total adjusted retail sales last November were $435.5 billion. Finder.com LLC. Those were the favorite buys on Black Friday: According to a recent study from independent analyst firm Profitero, Amazon had the lowest prices by an average of 14% compared to all major retailers across every category coming into the holidays. On the other hand, the categories in which customers were least likely to buy on impulse included consumer electronics (56%), apparel (52%), and home goods (51%). Psychologist, financial therapist and author of Crazy About Money: How Emotions Confuse Our Money Choices and What to Do About it. Although the number marked a decrease from 186.4 million unique customers in 2020, it far exceeded the National Retail Federation (NRF) projection of 158.3 million. Not all are in agreement that night time is the right time, however. Toys and video games sales spiked on Black Friday 2021. US Inflation Forecasts and Statistics to Be Aware of in 2023, 25+ Fintech Statistics You Need To Know in 2023, 33+ Small Business Statistics to Know in 2023, Average savings on Black Friday specials were. Holiday sales grew 13.5% in 2021 over 2020, shattering records. In this overview of the latest Black Friday statistics, youll learn how many Americans shopped on this holiday in 2021 and how much they spent. The average order volume was up 12% during the season. As noted above, the term Black Friday (in the retail sense) was coined in the 1960s by Philadelphia police dealing with crowds of shoppers, but many look at the name through an accounting lens too. Click here to jump to the top bedding deals of the holiday season. Women are a little more suspect of retailers than men, with almost a quarter (23%) of women suspecting that retailers just inflate their prices presale only to discount them for the sales. Apparels boost of 376% is largely driven by cold weather items: outerwear (+720%), fleece (+1090%), and hoodies (+805%). Lets unpack the stats. Data, Black Friday spending by generation in 2020 - Visual, Black Friday spending by generation in 2020 - Data, Average expected to spend during pre-Christmas sales per region - Visual, Average expected to spend during pre-Christmas sales per region - Data. Others, like Walmart and Target, offered several Black Friday events throughout November, eliminating the need to line up on the big day. Links on this site may direct you to the websites of our partners. Taking nearly three-quarters of the price was the third most common response, with 11% saying theyd need a 70% discount to consider shopping. While some offered in-store Black Friday sales, these were far more subdued compared to the frenzied race through the aisles of years past. Salesforce and Adobe may have different figures and measurement parameters, but both are seeing growth, so the bigger question may actually be whether the bump in activity seen on Thanksgiving will be sustained through the rest of Cyber Week which includes todays Black Friday, Cyber Monday and the weekend in between and indeed the rest of the days and weeks leading up to the New Year. The insanity and chaos are overwhelming. Around 34% of the people in this bracket said they would shop the sales. Analysts say this was a result of lingering pandemic effects, including supply-chain disruptions, in addition to earlier online deals stealing some of the momentum. The 2022 Black Friday falls on November 25, and Cyber Monday will follow on November 28. And while it was still below the 189.6 million in pre-pandemic 2019, the number was 8.4% higher than 165.8 million in 2018. While only 53% said they planned to shop the Black Friday sales, a combined 70% say that Black Friday sales are good value. The remaining 11% say theyre shopping but couldnt give a specific reason why. Online Black Friday orders dropped by 8% in 2021. Our study finds that 65.2% of people have purchased an item on sale that they wouldnt have purchased otherwise. Required fields are marked *. as a channel for Black Friday, both in terms of traffic and sales. Adobe is predicting that Cyber Monday will be the biggest online shopping day of 2021, with between $10.2B and $11.3B in online spending. But on the face of it, the Thanksgiving long weekend appears to be more buoyant than expected albeit growth has definitely slowed down this year after the pandemic-period boom. Please be aware that we generate revenue through partnerships with selected money transfer providers listed on our site. Opinions expressed by Forbes Contributors are their own. Overall holiday sales are expected to grow this year. (Source: In 2020, 100 million consumers shopped online (up 8% from 2019). As mentioned above, we expect a wedding boom in 2022, with many couples having their big days rescheduled due to health concerns and pandemic-related restrictions. For those who don't want to line up outside of stores, online Black Friday sales generally kick off at the same time, or even a bit earlier than in-store sales. Baby boomers were the most frugal group, with only 78% of Baby boomers saying theyd spend an average of $527.53 more than 30% less than Gen X. We may soon see e commerce revenue generated through smartphones outweighing desktop-based purchasing through computers or laptops. Footwear and Speciality Gifting were the least affected categories, with just 1% of items out-of-stock. The growth was so dramatic, in fact, that sales in 2020 surged 22% (from 2019) to a record $9 billion for that year alone. 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